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Insights & Ideas
On documentation, demos, and building in public — from the Clikta team.
ProductJune 2026 · 5 min read
Why interactive demos convert better than videos
We analysed 50,000 demo views and found that interactive demos have 3× higher engagement rates than traditional screen recordings. Here's why.
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SalesJune 2026 · 7 min read
The leave-behind demo: close more deals asynchronously
The best salespeople know the meeting is just the beginning. Here's how to send a follow-up demo your prospect can share with their whole team.
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OnboardingMay 2026 · 6 min read
How to reduce time-to-value in SaaS by 40%
New user activation is the most important metric nobody talks about. Here's a proven framework using interactive guides to get users to value faster.
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DocumentationMay 2026 · 4 min read
Your SOPs are outdated before you finish writing them
The #1 reason internal documentation fails is maintenance. Here's how to build a documentation culture that stays fresh without any extra effort.
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